There is nothing simple about growing a small business. For personal trainers NYC, revenue only comes when you are training clients There is no hourly pay to rely on even when you pass time soliciting business. Signing a new client can take many hours and a lot of effort. Sadly, even the most reliable clients can cancel. For a New York City personal trainer, planning can turn those cancellation lemons into business lemonade.
First, a personal must realize that cancellations mean lost revenue. That is the lemon. But, making lemonade means making the most of the hour to find new business. You always have to prospect for new business. Also, reduce cancellations by being clear with clients on your cancellation policy. They will cancel less if they know they will be penalized. Even for emergency reasons, stand by the cancellation policy. Plenty of businesses do it, otherwise people will run roughshod over you.
When cancellations happen, seize the opportunity and market your services to a new audience. Head over to Central Park and speak to runners around the reservoir. offer some free stretch demonstrations in front of a business poster. Let them know you are a NYC personal trainer who is open for business.. Give out two forms of literature to anyone. One of them will be to keep and the other for a friend.
The goal is to have a go to list of fill in clients who could one day become a full time client. Clients come and go. They travel on business or family vacations. One of those a week can result in thousands of dollars in losses. Fill in a few holes with your go to list. Reduce the losses and maintain a relationship. Long term losses happen when people move, lose a job, or pass on. The go to clients could easily slide into the vacated spot so you don’t take a hit in the pocket. Such is the client cycle of personal trainers NYC business. Like any sales professional you have to keep the funnel full of opportunities.
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